I am a Listing Agent

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As a listing agent, it can be so cumbersome to track down potential sellers when you can't be certain of the return you'll get for your efforts! Remine can take that burden off your shoulders by helping you focus your marketing campaigns to find only the most qualified leads.

What layers should I focus on?

Below are the layers on the Search map that will be most useful for you as a listing agent. When you use different combinations of layers, you'll have a highly targeted list of results that you can add to a Cart. Once properties are added to a cart you can send mailers, export a CSV file (including owners' contact information if on the pro plan), or print mailing labels

Layer Description

Ownership Time

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The Ownership Time filter displays the length of time, in years, that the current owner has had the property.

This is important for you as it identifies owners who are more likely to move. Because we know that most people move every 7-12 years, you can apply the Ownership Time filter with a minimum of 7. Save your time and money by only marketing to those who are more likely ready to move.

For more information, see the Remine Calculations article. 

Home Equity*
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The Home Equity filter displays the estimated equity that an owner has in their property. Equity is the current market value of the property minus the amount still owed on the loan balance. The more equity an owner has, the more eligible that person is to make a move.

This is a valuable filter for you, since you can filter out those people who don't have enough equity, as they won't be able to sell yet.

For more information, see the Remine Calculations article.

Absentee*

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The Absentee filter indicates if the owner doesn't occupy the property. A property with an absentee owner is likely rented out or sitting empty. Absentee status is determined by cross-referencing the property address and the owner's mailing address. If the two addresses differ, we display that the owner is absentee. The Absentee filter also identifies those absentee owners who live in state vs. out of state.

The benefits of this filter are twofold. First, you can target owners with campaigns to sell their homes. You can even tailor your messaging for in-state or out-of-state absentee owners. Renting out your home is particularly inconvenient when you live out of state, so you as an agent can speak to the owner's specific pain points when it comes to dealing with tenants and maintenance from hundreds or thousands of miles away. Second, you can target renters who may be ready to buy by door knocking or sending mailers.

Building Type

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The Building Type filter allows for the targeting of specific types of buildings. Whether single family homes are the aim, or perhaps condos are to be identified, this filter ensure you can locate the correct types of homes. 

Sell Score

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Sell score is a Remine generated value that scores homes as low, medium, or high in terms of their likelihood to list in the near future. A best practice with using the Sell score is to combine it with other filtering options to ensure the best homes are identified in your search. 

 

What layer combinations should I use? 

Depending on the types of leads you are looking to identify, certain layers are going to be of more use than others. Below are some common filter combinations to utilize when identifying different types of listing leads. 

Lead type Layer combination
General Listing Leads

Layers: Ownership time, Home Equity, Building Type

Example: a search combining ownership time of 7+ years, home equity above $100k, and single family homes means you'll identify situations where the owners have lived there long enough to list, are in a financial situation to do so, and are in a home type you prefer to transact with

Empty Nesters

Layers: Ownership time combined with one of either bed count, bath count, or square footage

Example: If you filter for homes where the owners have lived there for 20+ years and the home has 4+ bedrooms, you're going to find a lot of people that have too much home for their current needs. Owners in this situation are very likely to have downsizing on their mind, and getting the right messaging into their hands can spark 

"Just Listed" or "Just Sold" campaign 

Layers: Utilize draw tools around property, then choice of layers from "general listing leads

Example: If you've just sold a home or listed a home, why not capitalize on the publicity? Sending mailers to the surrounding homes will let them know that you do business in the area and can generate leads due to that fact alone. While the drawing tools aren't necessarily a layer, that is going to be the first step in this search to select the homes around your listing/sold property. You then have the choice to send mailers to all of the surrounding homes, or use the options from "General Listing Leads" to only send communications to a select few of the surrounding homes. 

* = Only available on the Pro Plan 

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