Facebook Ad Best Practices with Remine

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On average, Facebook is home to 3 billion daily active users. Two-thirds of those active Facebook users report visiting a local business Facebook Page at least once a week. With this kind of visibility there is potential for you to reach your desired audience quickly and more effectively than traditional forms of advertising. 

To tap into the booming audience of Facebook users and start maximizing your digital presence with Facebook Ads, getting started with Remine’s collaborative marketing platform is a strategic step in the right direction. Remine’s built-in and customizable blueprints ensure a streamlined ad creation process saving you time while helping you best market yourself and your listings.  

Learn from a few of our team’s best practices to get you started on your Facebook ad creation journey with Remine's collaborative marketing platform. 

Create a Facebook Business page: To set up your Facebook Business page follow the tips in our support article here. Remember, a Facebook business page is public facing built to directly drive traffic to your business, it is not your personal account. Once you have a Facebook Business page setup you are now able to create ads. 

Log in to your Remine account and link your Facebook Business page: Log in to Remine and visit the marketing tab. You will be directed to Remine’s collaborative marketing platform where you can select which type of ad you would like to create. Once you select your desired blueprint you will be able to link your Facebook business account and begin the ad creation and customization process. To learn more on how to link your business account, click here.

Build ads around your goals and select from customizable ad blueprints: Whether you are looking to market yourself or an active listing, knowing which is your priority will not only let you build your ads to the best possible effect, but accurately gauge your ROI (return on investment) as well. By selecting from the blueprints available in Remine you can save time and prioritize your marketing goals all in one place. 

Use a call-to-action: A range of call-to-action (CTA) buttons are available for Facebook ads. These buttons draw attention and encourage people to engage with your ad. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. 

Shorten text: People on Facebook scan information quickly. Keep your text short, clear, and concise to get your message across. 

Use less text on images: When you use text on your image, try a smaller font and fewer words to lower the proportion of text to image. Images with less than 20% text perform better, though there is no limit on the amount of text you can use in your ad image. 

Target audiences specifically and accurately: Facebook allows you to target consumers with remarkable precision, by creating custom audiences defined by metrics like age, gender, location, interests, occupation, income and many more. No matter what you are promoting or selling, you can create a custom audience or audiences that will deliver your ads directly to the people you need to see them. 

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